Aweb Marketing.com

With the trend today to use product samples as marketing samples for info product creation, the formal sales funnel map has become a required tool. Every Internet coach and training marketer needs to have a formal sales funnel map of their product mix. This map is the primary input to work breakdown structure. When designing your sales funnel map you will identify products in your sales funnel that need to be free. Internet marketers are always talking about free products. And they are always giving them away. Why do you have to include free products in your sales funnel? Ultimately the answer is to support your marketing and sales efforts. Marketing takes two forms to support the free product. The first is the free sample. This is a product, which is given away for free in its entirety. It’s generally a complete salable product. There’s no reason why you’re not selling it. In fact, it needs to be one of your better products.   

The free sample is used on three reasons. The first reason is as an ethical bribe. Normally the ethical bribe is used to drive an opt-in page. It’s a web page that trades the person’s email address for free sample. A website is like having a store in a mall where the corridors are so big and confusing that you can never find the same store twice. Once your site visitor leaves your site then they’re gone forever and may not probably find their way back. An opt-in page is used to populate a customer list. This allows you to switch from web marketing technique (e.g. search engine marketing) to an email list technique.

The second reason why a free sample is used is to reactivate a customer list. Opt-in email lists are only good for so long. Next the people stop listening and paying attention. One way to avoid this happening is to periodically give away a free product. This helps to re-energize your customer list. Finally the third reason is to use it as a bonus. When selling a product to the customer one of the important things to do to clinch the sale is to increase the cool. This is basically giving away product to be able to increase the value of the sold product.

This leads to the second form of free product. This can be also called ‘increasing the cool’. However in this case you’re not giving away a complete standalone product. Rather you’re going to give away portions of the product in order to prove the product is worthwhile. This is actually much closer in concept to the free sample used in supermarkets and groceries where they give you a taste. The reason behind this is twofold.

Firstly the information product creation purpose is to let the potential customer to test the product. You are generally reducing the customer’s resistance by proving the product is worth it. The second purpose is to raise a question in the potential customer’s mind. Particularly it’ll make the customer wonder if what they are giving out is this good then what’s the product they are selling like?